Today sees the launch of the Sony Movies Christmas channel. Previously known as True Christmas, the 24/7 festive film channel is open for yuletide business from September 10 and will show nothing but Christmas fayre through until January 2020.

Sony premieres include “Holiday Road Trip”, “Silver Bells” and “Christmas With the Kranks”, starring Tim Allen and Jamie Lee Curtis. Sony Movies Christmas will have themed weekends, including Bah Humbug and Christmas Animals, as well as Christmas comedy nights.

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